Is the U.S. in a silent depression? The TikTok theory explained

A shopper carries several bags in the Magnificent Mile shopping district of Chicago on Dec. 2, 2023.

Taylor Glascock | Bloomberg | Getty Images

The U.S. economy has remained remarkably strong but affordability is worse than it has ever been, some social media users say, even when compared to The Great Depression.

One of TikTok’s latest trends, coined the “silent depression,” aims to explain how key expenses such as housing, transportation and food account for an increasing share of the average American’s take-home pay. It’s harder today to get by than it was during the worst economic period in this country’s history, according to some TikTokers.

But economists strongly disagree.

“Any notion from TikTok that life was better in 1923 than it is now is divorced from reality,” said Columbia Business School economics professor Brett House.

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Compared to 100 years ago, “today, life expectancies are much longer, the quality of lives is much better, the opportunities to realize one’s potential are much greater, human rights are more widely respected and access to information and education is widely expanded,” House said.

Even when just looking at the numbers, the country has continued to expand since the Covid-19 pandemic, sidestepping earlier recessionary forecasts.

Officially, the National Bureau of Economic Research defines a recession as “a significant decline in economic activity that is spread across the economy and lasts more than a few months.” There have been more than a dozen recessions in the last century, some lasting as long as a year and a half.

‘This is hardly a depression’

The only depression the U.S. has ever experienced in industrial times spanned a decade, from the stock market crash of 1929 until 1939, when the U.S. began mobilizing for World War II.

A depression is a “totally different order of magnitude,” Susan Houseman, research director at the W.E. Upjohn Institute for Employment Research, told CNBC. “We haven’t seen anything like it for 80 to 90 years.”

In fact, the latest quarterly gross domestic product report, which tracks the overall health of the economy, rose more than expected, while the Federal Reserve’s effort to bring down inflation has so far been successful, a rare feat in economic history.

The central bank signaled in its latest economic projections that it will cut interest rates in 2024 even with the economy still growing, which would be the sought-after path to a “soft landing,” where inflation returns to the Fed’s 2% target without causing a significant rise in unemployment.

“To be sure, the economy is slowing, and the job market is cooling, but we are not in a depression,” said Sung Won Sohn, professor of finance and economics at Loyola Marymount University and chief economist at SS Economics.

‘Inflation has been hitting the poor more than the rich’

But regardless of the country’s economic standing, many Americans are struggling in the face of sky-high prices for everyday items, and most have exhausted their savings and are now leaning on credit cards to make ends meet.

Lower-income families have been particularly hard hit, said Tomas Philipson, a professor of public policy studies at the University of Chicago and former acting chair of the White House Council of Economic Advisers.

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The lowest-paid workers spend more of their income on necessities such as food, rent and gas, categories that also experienced higher-than-average inflation spikes. 

“Inflation has been hitting the poor more than the rich, in terms of share of real income lost, because it has been relatively higher for categories that make up larger shares of household budgets,” Philipson said.

The housing market weighs on sentiment

Housing, especially, has weighed on many Americans’ opinion about how the nation, overall, is faring regardless of what other data says. Year to date, home prices nationally have risen 6.1%, much more than the median full calendar year increase over the past 35 years, according to the S&P CoreLogic Case-Shiller Index.

Mortgage rates have pulled back but are still above 7%, and there remains a very low supply of homes for sale.

That explains why Americans feel so bad about their own financial standing, even when the country is in good shape, House said. “Since homeownership is the biggest investment decision most people make in their lifetimes, the real estate market is likely dampening many Americans’ feelings about the U.S. economy.”

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